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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

As popular as news sites may seem, Smullen explains, they’re small fish in search: Mel Silva, Google’s managing director for Australia, said that news accounts for barely 1% of actions on Google search in Australia, and that Google earned only AU$10 million in revenue from clicks on ads next to news-related queries. But it’s not easy.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. Let's go!

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Google VP: Here's How to Get Bought By Us

mashable.com

In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions. In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions.