Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Dean Kamen’s code name for the project was “Ginger.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. The company has a unique process for their product (i.e.
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