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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

Since getting started in October, the board has already invested work in three startups (all in stealth mode): whoisgreen.com , burringo.com and doitinperson.com. Like a traditional capital fund, Kayweb Angels also has a board of directors that provides its startups with connections, guidance and help securing further funding.

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HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

In April, “stealthsocial media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Craig is currently the CEO and founder of stealth-ish startup BetterWorks. Serbinski has since gone on to invest in a handful of stealth startups in the gaming, mobile and location arenas.

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Why you shouldn’t keep your startup idea secret

cdixon.org

Great tips, fully inline with “Four Steps to the Epiphany” Also reminds me of Dharmesh’s “Stealth Mode, Schmealth Mode” — [link]. Entrepreneur Chris Dixon posts on why its really not that dangerous to share your super-stealth idea with other people: There are [.]. cdixon.org - chris dixons blog.

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How to get beta signups for your startup in 9 steps

thenextweb.com

3 Don’t go too stealth. Unless you have tons of funding (see Kohort ), be careful about going too “stealth.” Sources: The Social Network Screenshot. Join TNW Social Media on: Follow @tnwsocialmedia. He loves everything related to tech startups, beautiful design and social media gossip.