article thumbnail

The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

Here’s how they explained it : Leaving shoppers’ questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. What is a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.”

Product 127
article thumbnail

The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

Here’s how they explained it : “Leaving shoppers’ questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. What is a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.”

Product 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Write Product Page Copy That Doesn’t Suck

ConversionXL

Here’s how they explained it : “Leaving shoppers’ questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. What id a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.”

Product 48
article thumbnail

8 Effective Ways of Measuring UX

ConversionXL

You should never obsess over numbers; instead you should look at the big picture and how the whole system (website itself, customer support, sales, management etc.) During the recent years at Trinidad Consulting we have noticed that a lot of businesses are guilty of putting UX metrics together in the same pot with online marketing metrics.

Trinidad 134