Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

MAY 21, 2009

Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. IBM doesn’t have to shout to get noticed, but you do. Leading or speaking at any?

Silicon Valley 203

Silicon Valley RSS California Customer Development 203

ConversionXL

FEBRUARY 3, 2022

Perhaps the seminar your CEO led at the same time is responsible for some of the surge in new followers. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. One of Qless’s core verticals is the retail industry. Without experimentation parameters, you can’t rule out other variables.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

AUGUST 27, 2009

The company has a large press event, and Marketing launches a series of programs to create end-user demand (trade shows, seminars, advertising, email, and so on). Sales is heavily building and staffing a national sales organization; the sales channel has quotas and sales goals. Marketing is at its peak.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269