Duct Tape Marketing

APRIL 11, 2022

Frankly, most of the people that get referred to me are much closer to my ideal customer because my ideal customer is the one referring them. Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. This can be done through special referral program landing pages or posts.

Programming 87

Programming Small Business Advisory Board B2B 87

BeyondVC

DECEMBER 15, 2005

On the other hand if you deliver on your promises and have a great base of early reference customers, it will pay huge dividends. On the well networked side, get a reputable CIO to believe in you and your service, get them your board or advisory board, and have them make a few calls their technology friends to open up some doors.

Advisory Board 60

Advisory Board New York Dividend Sales Cycle 60

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing.

B2B 42

B2B Metrics Marketing Startup 42