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Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.

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SXSW Startups: UbiGro

Austin Startup

From security inks to sunlight harvesting with windows, your product range is wide. There are other soft factors like sales cycle speed, marketing potential, competition, defensibility, and technology readiness level. Solar cells like near-infrared light best, and plants prefer yellow/orange/red. Great question.

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Thoughts from a recent CIO dinner

BeyondVC

Repeatedly I heard about grid computing, security, and service oriented architectures. On the well networked side, get a reputable CIO to believe in you and your service, get them your board or advisory board, and have them make a few calls their technology friends to open up some doors.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

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