Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JANUARY 18, 2022

They know there are affiliate links. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. It’s about injecting yourself into the conversation. It’s about trying to create a conversation yourself. They know there’s pay-to-play stuff.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

AUGUST 13, 2015

For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Even if the tactic doesn’t increase your rankings, it can provide a better user experience, keep readers on your site longer, and most likely improve conversions.

SEO 28

SEO Clickthrough Affiliate Private Equity 28