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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

Otherwise, your conversion ratios and Funnel Visualization data will make no sense. This sort of information can be very helpful for personalization or identifying whether your target audience converts better, as well as showing you how well the acquisition channel(s) convert, and if your marketing message is aligned with the offer.

Analytics 126
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads. What happens after the purchase, which is not necessarily part of the purchase, but in terms of customer satisfaction, likelihood to recommend, and other measures of brand health can have significant impact on your conversion rates.

Analytics 113