Hearpreneur

DECEMBER 30, 2020

I owned a mortgage company when the mortgage industry crashed and lost almost everything pushing me to the brink of personal bankruptcy. My goal is to show up as the #1 search result when people search for a word counter so we can capture the vast majority of those clicks. Photo credit: Ty Crandall. Photo credit: Kevin Miller.

Technical Review 145

Technical Review Entrepreneur Software Review SEO 145

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Perhaps they’re enrolled in a formal affiliate program. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). It might seem logical that you’ll also measure the second most overused web metric: Average Revenue per Email Sent = total revenue / # of emails sent. Not revenue. Every fiber of your being. Every thought that crosses your mind.

Metrics 137

Metrics Campaign Email Marketing 137