Affiliate Business Model Churn Rate Cost 
ConversionXL
FEBRUARY 3, 2022
For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.
David Teten
DECEMBER 3, 2019
Technographics vendors such as Builtwith , Datanyze , HG Data , Stackshare, and Stacklist help CEOs identify the right tech platform on which to build their business; they’re also helpful for investors to due diligence a company’s tech stack choices. Capital has built a free online tool for founders to calculate their cost of capital.
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ConversionXL
OCTOBER 30, 2019
During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Reactivation.
ConversionXL
OCTOBER 30, 2019
During the referral stage, customers have become advocates for your company and/or product, actively referring new business to you. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Reactivation.
ConversionXL
MARCH 5, 2014
That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.
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