Affiliate Campaign Direct Marketing eCommerce 
Occam's Razor
AUGUST 28, 2006
(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). This can be great source of actionable insights.
Occam's Razor
JULY 31, 2006
For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something). Is your company heavily into Direct Marketing (email, snail mail etc)?
Expert insights. Personalized for you.
98 
Let's personalize your content