SaaS CRO: What You’re Not Testing (But Should)
ConversionXL
OCTOBER 30, 2019
Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. Or maybe they’re earning Uber Cash by referring friends to the app.
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