ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. Webinars are cheap to run. Most of all, experiment.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. Traffic from paid search ads on search engines.

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. Or maybe they’re actively adding collaborators to their Trello boards.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. During the reactivation stage, customers are at-risk or churned, and need to be re-engaged. Or maybe they’re actively adding collaborators to their Trello boards.

Retention 48

Retention Metrics Churn Rate Acquisition 48