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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Dan Zarrella of Hubspot has conducted some very interesting research using the Hubspot and MailChimp Databases, which talks about opens, click throughs, and a number other factors. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Customer data is often in the domain of CRM systems, like SAP or Salesforce.com, or in the absence of Customer Relationship Management platform, the customer database or data warehouse. Does the funnel begin on the clickthrough to the site? For publishers, it may in something called a Data Management Platform (DMP).

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