Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

JUNE 6, 2007

RSS and RIA's. If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. It is a book about Web Analytics 2.0.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 2: Measure the bounce rate for your traffic sources. You get the idea. #3:

Metrics 120

Metrics Analytics PPC Campaign 120