Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam's Razor
AUGUST 12, 2013
Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Notice above I only have two CPA values. You do too.
161 
Let's personalize your content