Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam's Razor
AUGUST 12, 2013
But how do we distribute credit for the conversions across all those channels? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.
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