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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

AUGUST 28, 2006

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). You have taken time to understand the distribution of departures between the cart and checkout processes.

Metrics 98
Metrics Analytics SEM Campaign 98
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! Method: Amazing, Immersive, Love Evoking Brand Experiences.

Web 164
Web Design Marketing Security 164
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