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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). PPC focuses on buying ads to make a company’s link more visible in search enginers (especially when a company doesn’t have a very good organic rank). Affiliate Marketing. Display Ads.

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

I am not affiliated in any way this this company and do not benefit in any way from recommending them. Best practice is to run this nice little program, or your own equivalent, once a week and send a report to your web development team with a list of pages missing the tags. # It runs between $95 – $795. 9-4f8TLjxABMw.

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Web Analytics: An Hour A Day

Occam's Razor

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.