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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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How to Come Up with More Winning Tests Using Data

ConversionXL

It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. When you start digging in the analytics data and putting together user testing plans and what not, make sure you investigate that stuff – with the intention to validate or invalidate whatever you found. Probably not.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. No Audio Ads.) by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! I love the social nature of sharing playlists. The suggestions engine they have.

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