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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. What can you measure to show value: Do.

Metrics 165
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Audience Segmentation: Where Do You Start?

ConversionXL

Like data segmentation , audience segmentation makes it easier to uncover optimization opportunities that you might not see when looking at aggregate data. Or people in North America versus people in Asia. Segmentation has many benefits. Strategically expanding your total addressable market (TAM).

Audience 125
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods.

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The 10 laws of SaaS unveiled at Bessemer CEO Summit

Cracking the Code

This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B Save Asia for post-IPO. Popular Media: the key to viral marketing. You will need to sell directly for a long time. Stay local. One Datacenter. Software 2.0: