Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. What can you measure to show value: Do.
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