Occam's Razor
SEPTEMBER 24, 2012
It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. What can you measure to show value: Do.
ConversionXL
SEPTEMBER 30, 2019
Like data segmentation , audience segmentation makes it easier to uncover optimization opportunities that you might not see when looking at aggregate data. Or people in North America versus people in Asia. Segmentation has many benefits. Strategically expanding your total addressable market (TAM).
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Cracking the Code
OCTOBER 10, 2008
Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods.
Cracking the Code
FEBRUARY 4, 2008
This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B Save Asia for post-IPO. Popular Media: the key to viral marketing. You will need to sell directly for a long time. Stay local. One Datacenter. Software 2.0:
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