Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. In other words, they have learned to grow renewable audiences. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Case Study: Continuous deployment makes releases n.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 19, 2009

When Dave presented this to the White House and State Department audience, he got a favorable reaction. 2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency. Thats when the second piece clicked, a few hours later.

San Francisco 150

San Francisco Founder DC Washington 150

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Case Study: Continuous deployment makes releases n.

Customer 156

Customer San Francisco Viral Lean 156