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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

Stick to providing relevant, timely and interesting information that will be useful to your audience. – David Ehrenberg , Early Growth Financial Services. First, let me state that I do recommend the use of press releases when they are warranted. They’re not bringing useful information to a new audience. One Big Launch.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Both of these things combine to attract new audiences for our business. How do we find a better balance between producing content that we like producing and content that our audiences actually crave? Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

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