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Account-Based Marketing Software & Tools

ConversionXL

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

You might consider filtering out internal IP addresses, for example. If the answer is no and you’re a B2B SaaS company, that might be a problem. Using horizontal funnels, you can analyze based on channel, A/B test variation , browser type, new vs. returning users, etc. Setup any Filters you’re interested in.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” You might consider filtering out internal IP addresses, for example. If the answer is no and you’re a B2B SaaS company, that might be a problem. Smart optimizers don’t waste time with crappy aggregate data. ” [Tweet It!].

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE Logia has the unique combination of being both a content aggregator and a billing aggregator.

Mobile 103
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. The suggestions engine they have.

Web 164
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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. IP Location Tools. Lodestone Innovation Partners (IP) Ltd are spin-out specialists.