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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. click ID, campaign ID, URL of expected conversion). Image source ). Image source ).

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

There are several key attributes we look for in our search for great Adhesive companies. We’re particularly sensitive to customer concentration issues related to margin – aggregating demand from a small number of sources, for example, which may lead to significant margin pressure. They are: Scale. Margin Dynamics. Performance.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

There are several key attributes we look for in our search for great Adhesive companies. We’re particularly sensitive to customer concentration issues related to margin – aggregating demand from a small number of sources, for example, which may lead to significant margin pressure. They are: Scale. Margin Dynamics. Performance.