Aggregator Conversion Information Rights Naming 
Duct Tape Marketing
JANUARY 25, 2016
Rich Snippets : If your Structured Data coding is implemented correctly, the search engines will use the Structured Data on your website to display key information right into the search results page. Aggregate Star Review Ratings in search results. In other words, Schema represents the building blocks of Structured Data.
ConversionXL
APRIL 22, 2015
While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.
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