article thumbnail

FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. click ID, campaign ID, URL of expected conversion). Image source ). Image source ).

Caching 140
article thumbnail

A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

The problem for the restaurants is that the more successful the “aggregators” of customer demand become over time, the less power the restaurants themselves have individually. they just put up with the food delivery company fees. Customers were happy and restaurants focused on their in-store business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Similar Products. Similar product boxes can be based on very different logics.

article thumbnail

COVID-19 – Accelerating The Destruction Of Corporate Arrogance

YoungUpstarts

The winners would be the large technology platforms that aggregated and empowered these entrepreneurs — the losers would be the big, slow-moving brands. Since I had that conversation, their stock value has depreciated by 99%. Eventually, they could totally disrupt these traditional organizations because they could outmaneuver them.

article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94
article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. displays aggregators when you’re an individual site, or vice versa). It also implicitly asks (i.e. Or do they satisfy a range of potential intents? The lesson?

Search 126
article thumbnail

The Legal Side of Entrepreneurship

YoungUpstarts

The primary terms for these types of transactions are the valuation cap and the conversion discount. Although the data is public, the startup may not have been able to manually aggregate that data on its own, or the owner of the website may expressly prohibit use of the data outside of the services the owner offers.