Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam's Razor
AUGUST 12, 2013
Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Understand why I believe that as designed the default position based model is sub-optimal. You may be getting a lot of conversions, but the CPA can kill you. You do too.
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