Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam's Razor
AUGUST 12, 2013
But how do we distribute credit for the conversions across all those channels? Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? My distribution above is a good starting point. All three challenges are important.
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