Occam's Razor

SEPTEMBER 24, 2012

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. Facebook works. The case study seemed to contain a rookie mistake.

Metrics 165

Metrics Advertising Marketing Social Media 165

crowdSPRING Blog

AUGUST 25, 2013

Fracking is to energy extraction what data mining can be to your customer’s lifetime value to your business. With reasonably simple steps a business can (and should) collect and maintain some basic data on every customer and every transaction. Related posts: Small Business and Startups: 3 Essentials for Customer Service.

Customer 95

Customer Aggregator CPA Lean 95

Up and Running

APRIL 18, 2012

I posted 5 Things Every Manager Should Know About Financial Forecasts recently on the Industry Word blog on the SBA (Small Business Administration) community site. 2. Forecasts don’t take an MBA, CPA, or PhD. It aggregates and summarizes. Or conversions on the web? The key is simplifying assumptions.

Forecast 63

Forecast SBA Aggregator CPA 63

Occam's Razor

DECEMBER 12, 2011

Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. As a small business I recommend… Macro Conversion Rate.

Metrics 151

Metrics Web Analytics CPA 151

Up and Running

DECEMBER 9, 2014

Are you an entrepreneur or small business owner with questions about funding your small business? Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. You can kind of think of it like a kayak for small business. My name is John Bates.

Small Business 95

Small Business Finance Forecast Metrics 95