Occam's Razor

SEPTEMBER 24, 2012

It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. 6: Closing Thoughts: Two Crazy Social Media Lessons. It is what you are asked to hunt for at every turn by Facebook and Social Media Gurus. Facebook Sponsored Stories.

Metrics 165

Metrics Advertising Marketing Social Media 165

crowdSPRING Blog

AUGUST 25, 2013

Every customer comes to you via some form of marketing, whether that is paid advertising or social media marketing or word-of-mouth. For instance if your company spent $10,000 on print advertising and acquired 100 new customers as a result, the acquisition cost for each new customer (CPA) would be $100.

Customer 95

Customer Aggregator CPA Lean 95

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). But more broadly I believe that you’ll see a lot more tools for helping marketers more effectively run, monitor and manage social media campaigns. initially captured the Internet portal revenues by aggregating eyeballs.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

JANUARY 3, 2012

In fact, the wildly successful online marketing service Hubspot appears to do little more than produce, aggregate, syndicate and promote useful content as a way to expose potential customers to their way of doing business. Granted they do a lot of it.). So what do I do?

Balance Sheet 60

Balance Sheet CPA Syndicate Syndication 60

Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. You do too. #3.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which social media post was this link a part of? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Acquisition: CPA. That's the cost.

Metrics 151

Metrics Web Analytics CPA 151