Agile VC

APRIL 17, 2011

AGILEVC My idle thoughts on tech startups. Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Distribution revenue is CPC and CPA. . How to Evaluate Firms for a Seed VC. How To Think About The Future.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Occam's Razor

SEPTEMBER 24, 2012

Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. For your Facebook brand page at an aggregate level, measure Conversation, Amplification and Applause. Aggregate impact on your Facebook brand page? Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). And they did not have the technical horsepower to do Visitor-centric analysis. Notice above I only have two CPA values.

Channel 161

Channel Analytics Campaign Conversion 161