Aggregator Direct Marketing Europe Metrics 
ConversionXL
JULY 11, 2016
It’s among the very best CRO events in the world, and of course in Europe. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Report tangibly and make content marketing comparable to direct marketing channels.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. We got everything from price comparison engines to aggregated user reviews to one-click checkout.
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