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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

For about the past year my partners have been pushing me to write up some thoughts on AdTech investing. We’re particularly sensitive to customer concentration issues related to margin – aggregating demand from a small number of sources, for example, which may lead to significant margin pressure. And for a while that worked pretty well.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

For about the past year my partners have been pushing me to write up some thoughts on AdTech investing. We’re particularly sensitive to customer concentration issues related to margin – aggregating demand from a small number of sources, for example, which may lead to significant margin pressure. Margin Dynamics. Performance.

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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

They are fully fungible for hard currency through Safaricom’s network of retail partners for either the sender or recipient of an M-Pesa mobile payment. If massively succesful, Isis might disintermediate the companies that manufacturer plastic payment cards and perhaps the companies that make mag stripe hardware (e.g.

Mobile 250