Using Cohort Analysis for Conversion Optimization
ConversionXL
OCTOBER 13, 2015
people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that had a sales cycle of less than x weeks. Expansion Potential.
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