Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. A couple more tips on benchmarking using your own web analytics data, this time the performance of your content on your site – mobile or desktop, site or app. Guyana, anyone? Really crushed!
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