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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

It seems all technology is getting smaller and more efficient. Although this gap is decreasing due to the rise of mobile website optimization , conversion rates for these websites are still poor when compared to their desktop counterparts. While this technology is still relatively new, it is slowly becoming more refined for the future.

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How to Come Up with More Winning Tests Using Data

ConversionXL

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. What does the structured website review look like?