Remove Agile Remove Books Remove Customer Remove Development Team Review
article thumbnail

Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
article thumbnail

Does Scrum Apply To All Types Of Projects?

The Startup Magazine

All of us know in software companies that scrum is the most significant agile methodology for handling software projects. In spite of its well-known advantages (flexibility, quick feedbacks, adaptability and better communication), we might be uncertain whether to use this framework or follow a traditional way for the development.

SCRUM 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.

article thumbnail

The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

article thumbnail

Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? The good news: There are good answers to these questions! Now Adriana has an epiphany?

article thumbnail

Lessons Learned: Work in small batches

Startup Lessons Learned

I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. The batch size is the unit at which work-products move between stages in a development process. Take the example of a design team prepping mock-ups for their development team. I dont think so.

article thumbnail

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

He has a good team, and theyve shipped a working product to many customers. Hes working harder than ever, and so is his team. But they are pushing for the things that matter to customers - features. So they insist on having the final say on when a feature is "done" enough to show to customers. Thats a bug.