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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. It sounds like Agile is particularly suited for the times we’re facing now.

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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. Strategic proficiency. Focus on talent and people growth.

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CEO of TaskTop’s Book Introduces Flow Framework to Address Why DevOps/Agile Not Enough

Hearpreneur

Enter Dr. Mik Kersten’s new book, Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework [IT Revolution Press, November 2018], based on two decades of research, spanning almost every domain of software delivery. Before Tasktop, I spent a decade building open source software development tools.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully. Enter Jims post.

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8 Key Human-Centered Leadership Elements In Business

Startup Professionals Musings

I believe that a fully engaged team is the key to both productivity and agility in the face of change. In my search for guidance on modern business leadership studies, both scientific and actual case studies, I was impressed with a new book, “ Head and Heart: The Art of Modern Leadership ,” by Dr. Kirstin Ferguson.

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5 Ways To Increase Your Agility In The Face Of Change

Startup Professionals Musings

As a business and entrepreneur advisor, I have no trouble getting owners and managers to agree that change is happening faster and faster in the consumer and technology world, requiring them to keep their business more agile , just to keep up. Crisis-driven agility is not enough today. Culture of purposefulness and decisiveness.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Each sale requires us to handhold the customer and takes way too long to close. He took a deep breath, looked around the boardroom table and then proceeded to outline a radical reconfiguration of the product line (repackaging the products rather than reengineering them) and a change in sales strategy, focusing on a different customer segment.