Remove Agile Remove Campaign Remove SCRUM
article thumbnail

5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted within marketing. This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. But Agile is about more than just speed. Image source ).

Agile 87
article thumbnail

Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

With drag-and-drop features, dozens of free templates, and the ability to send drip email campaigns, this tool with revolutionize your marketing. For example, Trello is a great “list making” tool in its own right, but if you use it with Scrum/Agile project management techniques, you’re 10x more likely to benefit.

article thumbnail

Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. For example, the Jira Software team created a microsite dedicated to product-agnostic education about becoming an agile team. Distribution framework.

Agile 139
article thumbnail

Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

Which we know for the holidays, we were ramping up a campaign and we said how can we participate? Practicing an agile mindset in this idea that we could all try new things today and probably none of them will work, but because of what we tried today, we will learn some things and we can apply those for something tomorrow. Let's go."

article thumbnail

Product Fail

SVPG

This is usually where Agile finally enters the picture. Anyway, the engineers will typically break up the work into a set of iterations - called “sprints” in the Scrum process. In fairness to the engineers, they’re typically doing about as much Agile as they can given the broader Waterfall context.

Product 60
article thumbnail

Episode 13: How to Solve Problems in Your Business, Human Resources, and #Zappos | The Bcast

Up and Running

In this episode, Peter and Jonathan discuss Kaizen, Kanban, and Scrum methodology and how they can be applied to small businesses. Atlassian: A Brief Introduction to Scrum. Atlassian: How to Build a Kick-Ass Agile Team. Forbes: Scrum is a Major Management Discovery . Scrum is more of a process, an application of process.

SCRUM 60