Going to Trade Shows Like it Matters – Part 2
Steve Blank
MAY 22, 2009
If leads from this show do not turn into orders, why are we going again next year? General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Messages, themes, demo’s.
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