Steve Blank

APRIL 30, 2009

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Occam's Razor

SEPTEMBER 19, 2011

But if you have access to some or all of that (or can hire good external consultants), then your rewards will be very close to entering heaven. Marketing heaven that is. It is possible to determine the value of doing Paid Search campaigns for brand terms where you already rank #1 via SEO. display campaigns.

.Net 119

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Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Expo SF (May.

San Francisco 154

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