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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122
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How to Recognize Great Conversion Optimization People

ConversionXL

But good optimizers are in very high demand, everyone and their mother is trying to hire one. If you’re looking to hire one, what should you look for? There are many universal traits that make anyone a “good hire” – like being proactive, hard working and so on – but what’s unique about optimizers?

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120
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How to Start a Successful Consulting Business: The Complete 10 Step Guide (2019)

crowdSPRING Blog

Many small businesses can’t afford to hire full-time HR staff. The experts at Entrepreneur recommend that consultants include the following information in any marketing brochure. A few reasons why you should be hired. Content marketing is also a great fit for consultants. Editorial services consulting. Social Media.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

But if you have access to some or all of that (or can hire good external consultants), then your rewards will be very close to entering heaven. Marketing heaven that is. It is possible to determine the value of doing Paid Search campaigns for brand terms where you already rank #1 via SEO. display campaigns.

.Net 119
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

The deal went through, I bought the website, and eventually hired a team of writers. What you can do with a blog that’s got a little bit of traction and a little bit of traffic is hire a team of volunteers. I then went and found a university student who was interested in internet marketing. I like to write, but not that much.