Steve Blank

MARCH 15, 2017

We’d managed to secure another infusion of cash, but it wasn’t going to last long. When I asked our trade show manager, she looked surprised and said, “Steve, don’t you know that my job is to take our booth to trade shows and set it up?” What I was hearing was a failure of management. This is a big idea.

Startup 328

Startup PR Public Relations Channel 328

Steve Blank

APRIL 9, 2009

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. And if you have the power to have this discussion with the right management level in the company (sometimes we don't have that power, and that is ok), you'll also get to ask some really hard questions. Is it our management team's lack of ambition? Is it our people? What is it?

Framework 163

Framework Marketing Metrics Audience 163