YoungUpstarts

JUNE 6, 2016

Companies occasionally try to align navigation labels with internal product names instead of plain English. Millennials are constantly on their mobile devices and they expect to be able to work, shop, play, communicate, bank, manage their healthcare and more on-the-go. Broad and shallow versus narrow and deep.

Mobile 100

Mobile Design Web Internet 100

Hearpreneur

NOVEMBER 10, 2021

When I had the idea for the company nearly 8 years ago, I told a former manager of mine at a different PR firm who was a bit of a mentor to me. She responded that it was a terrible name. It has proven memorable with customers and a versatile jumping-off point for product names such as Concentrate, Fruition, and Juicebox.

Naming 143

Naming Entrepreneur PR San Francisco 143

Gust

DECEMBER 22, 2011

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Startup Professionals Musings

APRIL 10, 2011

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Managing foreign exchange reserves is every bit as challenging as managing a family budget. Watch your product naming. Proceed with caution.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

YoungUpstarts

JULY 1, 2018

Put simply, a trademark is used to protect things like company names, logos, slogans, product names, etc. While trademarks are managed by the USPTO, the U.S. Copyright Office manages copyright registration. Copyrights are much older than trademarks, stretching all the way back to the Copyright Act of 1790.

Small Business 124

Small Business Intellectual Property United States Miami 124

Women Entrepreneurs Can

NOVEMBER 18, 2019

An Amazon Seller’s account is where Amazon sellers spend most of their time ( depending on agency or management automation). Make sure that you use high-quality images and keywords in both the product name and product description. Fail ing to Properly C onfigure Y our Amazon A ccount.

Software Review 40

Software Review Sales Software Naming 40

YoungUpstarts

OCTOBER 30, 2019

Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds. At a point during all this work, there’s also discussion about product naming, branding, packaging, and marketing.

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Product Development Developer Product Demand 113

Up and Running

NOVEMBER 7, 2017

Over a few different blog posts, we’re going to show you, step-by-step, how we figured out if we had a good idea , how we picked our product name, how we developed our logo, and much more. Here’s a sneak peek: We’re building Outpost , a collaborative email management tool for teams. How we picked our product name.

Product 77

Product Product Name Forecast Naming 77

Software By Rob

OCTOBER 28, 2009

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Work Less, Get More Done, Convenient Open Source, What a Startup is Really Like, and more… Crowdsourcing Your Product Name → Hear me on the Startup Success Podcast Cool News, Links & Reviews (..)

Software Review 37

Software Review RSS Startup Software Developers 37

Steve Blank

APRIL 9, 2009

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Professionals Musings

JANUARY 7, 2014

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Startup 265

Startup Intellectual Property LLC Burn Rate 265

Startup Professionals Musings

MARCH 13, 2010

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Watch your product naming.

Brazil 121

Brazil Finland Silicon Valley Italy 121

Startup Professionals Musings

NOVEMBER 28, 2012

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Entrepreneur 274

Entrepreneur Intellectual Property LLC Burn Rate 274

ConversionXL

SEPTEMBER 4, 2014

After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. Managing tags in this way quickly becomes a mess that drives teams apart. What is a Tag Manager? What is a “Tag” Anyway?

Management 106

Management Software Review eCommerce Analytics 106

Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Software By Rob

NOVEMBER 1, 2009

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Crowdsourcing Your Product Name My Pecha Kucha Presentation at the 2009 Business of Software Conference → RSS Troubles (FeedBurner) About this Blog If youre trying grow your startup youve come to the right (..)

RSS 37

RSS Software Review Software Developers Software Development 37

The Next Web

JANUARY 31, 2014

It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation management. Make it short, to the point, and circulate it to all staff If you carry out staff training, include crisis management as part of the session.

Social Media 143

Social Media Media New Zealand Dilution 143

Gust

DECEMBER 29, 2013

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Startup 183

Startup Intellectual Property LLC Burn Rate 183

Up and Running

SEPTEMBER 22, 2014

Your name or product name, branding, and customer lists are all valuable IP assets and need protection. Managing a Business Operations Strategy copyright intellectual Property patents trade secrets trademark' My business doesn’t have IP. 100% of businesses have Intellectual Property (IP).

Intellectual Property 123

Intellectual Property Non-disclosure Agreement IP NDA 123

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

Naming 48

Naming Technical Review PR LLC 48

crowdSPRING Blog

JULY 13, 2016

In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Who (statement of need or opportunity) , (Product name) is a (product category).

Marketing 48

Marketing Startup Differentiation Naming 48

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. And, usually, companies are using the tag manager provided by their chosen web and/or app analytics vendor. This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table.

API 55

API Analytics Web Naming 55

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. And, usually, companies are using the tag manager provided by their chosen web and/or app analytics vendor. This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table.

API 54

API Analytics Web Naming 54

Occam's Razor

OCTOBER 21, 2013

The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. So from the perspective of reporting organic search performance to senior management, you are all set.

Search 154

Search SEO Analytics Engineer 154

Up and Running

NOVEMBER 14, 2017

As we’ve been working on our new product that helps teams manage shared email inboxes, we’ve had struggles coming up with a name. We’d jotted down some name ideas as they came up, but didn’t feel like any individual name was the right fit. Here’s the structure that we used to come up with our new product name.

Naming 82

Naming Product Search Silicon Valley 82

Software By Rob

JANUARY 12, 2010

Here is my list, in order of quality: Mailing list (assuming you have a relationship) Your blog (assuming you have a relationship) A referral link from a targeted website with a positive write-up about your product Direct traffic (this typically means someone heard about your product on a podcast, read about it in print or in an online article with (..)

Software Review 55

Software Review Marketing Startup PPC 55

Transformify

AUGUST 29, 2017

Simply having administrators black out candidates’ names and addresses before they’re reviewed by hiring managers is one surprisingly effective, easy place to start. If all your product managers come from Google, they’re accustomed to a certain set of business models and a certain set of tools.

Hiring 40

Hiring Technical Review Portfolio Software Engineering 40

Startup Professionals Musings

JULY 18, 2022

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t try to do it all at once.

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Global North America Intellectual Property Offshore 266

Up and Running

NOVEMBER 1, 2017

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101

Product SEO Search Engineer 101

ConversionXL

JULY 29, 2020

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. From Amazon’s perspective, they can: Ensure consistent delivery times; Manage returns and overall customer service.

SEO 113

SEO PPC Algorithm Software Review 113

Up and Running

NOVEMBER 8, 2016

A headline can be as obvious as the word “sale” or simply your product name. Giving life to your promotion. Your headline is a critical part of your promotion. It is the heartbeat that gives it life and meaning. It is all about context. Why make it complicated on the cover of a brochure or sell sheet?

Design 86

Design Advertising Vertical Sales 86

infochachkie.com

DECEMBER 5, 2011

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40

Naming Technical Review Product Product Name 40

Duct Tape Marketing

NOVEMBER 3, 2017

Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. Jessy Troy is an experienced writer and freelance editor who runs Social Media Sun , an online magazine for social media managers.

Social Media 41

Social Media Search Naming Widget 41

Venture Chronicles

OCTOBER 27, 2011

My trouble started when I attempted to login to “my account” to, you know, manage my account. I signed up for Infinite Conference , which had a really slick website and a feature list that was attractive. It’s not clear that there is a limitation in the trial experience… this is a UX problem.

Web 34

Web Customer Email Product Name 34

Small Business Force

JANUARY 8, 2012

In sports, coaches have a choice as to the way they approach practices, dealing with the players and managing the game. In small business, owners also have a choice as to the way the manage their business, deal with their employees and customers. And players respond, in kind. Coach Gagliardi simply made it fun to play.

Minnesota 37

Minnesota Employee Product Name Small Business 37

Startup Professionals Musings

OCTOBER 13, 2019

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t try to do it all at once.

Global 235

Global North America Intellectual Property Marketing 235

ConversionXL

MAY 15, 2018

and tag managers like Google Tag Manager can be found here.). This is precisely why we included Question #4 in our visitor survey … What matters MOST to you when choosing a {{product category}} like {{product name}}? Installation guides for specific CMSes like WordPress, Drupal, Shopify, etc.

Product 100

Product Software Review Framework Email 100