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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Optimizing these pages could easily earn you significantly more traffic.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Google moved away from basic algorithms. Now they’re using machine learning algorithms. Algorithms are building algorithms. Increase LTV –> higher CPA.

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