searchengineland.com

MAY 30, 2012

For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. “Now, imagine we purchase a list of restaurant emails and want to append our huge database with those emails … how would we go about doing this?” Daily Email: Got a tip?

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140