How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. Segmenting CAC to prioritize channels. CAC tells you how much a new customer costs.
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