Startup Professionals Musings

APRIL 10, 2011

Respect local customs and practices. Even though we had agreed to provide her an equal opportunity to pursue her goals, we could not protect her from the different perspective on comments and advances in Latin America. Watch your product naming. Have you properly factored international into your product or service?

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Respect local customs and practices. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.

Brazil 121

Brazil Finland Silicon Valley Italy 121

Startup Professionals Musings

JULY 18, 2022

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully.

Global 266

Global North America Intellectual Property Offshore 266

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully.

Global 235

Global North America Intellectual Property Marketing 235

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Anticipate greater growth outside of North America.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

NOVEMBER 21, 2013

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Anticipate greater growth outside of North America.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Anticipate greater growth outside of North America.

North America 260

North America Intellectual Property Marketing Offshore 260